Privacy Policy

We are Small Arms Analytics & Forecasting (SAAF), a division of a limited liability company registered in Greenville County, South Carolina, United States of America. We maintain offices in Canada and the USA. Our website, https://smallarmsanalytics.com, is hosted by MonsterMegs and build upon WordPress, through neither of which we obtain user information. Within WordPress, we use WooCommerce and WooCommerce Subscriptions both of which, in turn, use Stripe and Apple Pay as options to process any payments you may make. Each of these services has its own privacy policies. We also use Matomo Analytics, the only service over which we have control regarding the collection of user information (see below).

Purchases on our site may be made via a guest account or via a permanent user account. For guest accounts, we retain billing information and order details but do not store that information online. For users that register on our website, the information they provide is stored in their online user profile. These users can see and edit this information at any time (as can our web administrators) and may request that we erase any online data we hold about them. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Matomo Analytics is a *.org alternative to Google Analytics and similar commercially self-interested services. In using Matomo Analytics within WordPress, for example, visitor information is not passed on to any outside service or agency. We do not place tracking cookies on users’ devices and, additionally, enable ‘do not track’ support across browsers. Likewise, visitor information is partially anonymized to disable computers’ ability to collect personally identifiable information. We do, however, record certain meta data to help us ascertain the geographic reach of our site and its various pages.